Bethanie Blanchard is a media and marketing strategist specialising in retail media.

She is Head of Strategy & Planning for Coles 360, the Retail Media arm of Coles, leading strategy across both Supermarkets and Liquor. She is passionate about building brands through media and has previously held positions as Head of Strategy for Carat Melbourne, and strategy roles at publishers including News Corp and Bauer Media.

She is a freelance writer – published recently in Mumbrella, AdNews and Mi3 – and is a former literary critic where she worked as the launch books writer for The Guardian Australia.

Her writing centres on literature, arts and culture, and has appeared in The Guardian, The Monthly, The Australian, The Age, ABC The Drum, The Big Issue, Meanjin, Kill Your Darlings, The Lifted Brow, amongst others.

Bethanie has appeared on panels at the Melbourne Writers Festival, Sydney Writers’ Festival, Emerging Writers’ Festival, and the National Young Writers’ Festival.