Bethanie Blanchard is a Media & Marketing Strategist Specialising in Retail Media.

She is Head of Strategy & Planning for Coles 360, the Retail Media arm of Coles, leading strategy across both Supermarkets and Liquor, and is passionate about building brands through media.

She was previously Head of Strategy for Carat Melbourne, and held strategy roles at publishers including News Corp and Bauer Media. 

Beth is a freelance writer – published recently in MumbrellaAdNews and Mi3 – and is a former literary critic where she worked most notably as the launch books writer for The Guardian Australia.

Her writing centres on literature, arts and culture, and regularly appeared in The GuardianThe MonthlyThe AustralianThe Age, and the ABC amongst others.